One platform. Different frameworks per team.
Measure sales conversations, QA standards, service quality, CRM completion, and methodology adherence across phone-based teams.
- Use-case paths
- 4
- Quality frameworks
- Per project
- Roles aligned
- 4+
- Rollout shape
- Scoped
Sales · QA · CRM · Service
MEDDICC, SPIN, BANT, custom
Sales, RevOps, QA, CTO
One team, one priority
Platform capability snapshot — outcomes depend on rollout.
- §02Sales quality
Sales quality
“You cannot improve what managers only sample manually.”
- Track script and methodology adherence.
- Surface objections.
- Understand why deals move or stall.
- Improve CRM notes after calls.
scorecardIllustrative · sample data+12Scorecard
SPIN selling · v3.1
83/100Strong discovery
Composite 83 · Talk-listen 42/58
10 calls- Situation3 discovery Qs94
- ProblemPain confirmed88
- ImplicationCost of inaction79
- Need-PayoffMissed once71
- §03QA & coaching readiness
QA & coaching readiness
“QA is hard to scale when every review depends on who listened to the call.”
- Create repeatable review logic.
- Attach evidence to feedback.
- Identify manager and team trends.
- Prepare coaching signals — without claiming fully automated coaching.
qa-reviewIllustrative · sample dataTranscriptSignalsScorecardCRM noteREC · 05:21- Agent00:01
Thanks for calling TalkSonar. How can I help you today?
- Customer00:06
We're evaluating an upgrade, but the price jump concerns the CFO.
Pricing objection→ Mapped to CRM · risk +1 - Agent00:14
Understood. What outcome would justify the investment for your team?
SPIN · Implication→ Methodology hit - Customer00:22 LIVE
If we cut manual QA in half, budget is approved this quarter.
Buying signal→ Next-step: send proposal - Agent00:31
Then let's tailor a rollout for QA automation — I'll share numbers today.
Commitment→ SLA · 24h
02:43 / 05:21 - §04CRM automation
CRM automation
“CRM loses the detail that was actually discussed in the call.”
- Generate structured summaries.
- Map call outputs to CRM fields.
- Standardize notes across the team.
- Reduce manual follow-up burden.
crm-noteIllustrative · sample dataSyncedACDeal #7421 · Acme Corp
call-7421 · 05:21 · en-US · Agent M. Ito
- StageNegotiation → Closing 00:22
- Next stepSend tailored ROI proposal 00:3124h
- ObjectionPrice sensitivity · CFO gate 00:06
- Buying signalCut manual QA in half 00:22
Summary · auto-generatedCustomer confirmed CFO-level pricing concern (00:06) but revealed a concrete payoff — halving manual QA cost (00:22). Agent committed to a tailored proposal within 24h. Deal momentum ↑ positive.Published to AmoCRM· 12s ago4 fields mapped - §05Support & service quality
Support & service quality
“Service standards drift when quality review covers only a small call sample.”
- Monitor recurring issues.
- Evaluate service standards.
- Track sentiment and issue trends carefully.
- Identify process gaps.
service-trendIllustrative · sample data+18%Quality trend
Score Objections100500W11 · 88Calls2,148Auto-QA96%CRM syncHealthy
What each stakeholder
gets from TalkSonar.
- Head of Sales
- Conversion and quality visibility.
- RevOps
- Process consistency and CRM hygiene.
- QA / Training
- Repeatable scoring and evidence.
- CTO / CIO
- Integration and governance.
Pick the path your team starts with.
We will tailor a first project around your priority use case and stack.